Weetabix
"You Are What You Weetabix" is a play on an old bit of wisdom and alludes to the wholesome energy the cereal provides. Showing a range of ordinary people having extraordinary days, the ads ask why it is that some people seem to have the energy it takes to enjoy their day to the fullest. The "___Facts" box is a device the brand can play with across any media and was used with great success in Breakfast Television sponsorships and contests.
