MADJACK PREMIUM APPLE LAGER
Molson wanted to introduce a beer designed for guys who aren't traditional beer drinkers, but would like to share a mildly sweet beverage with friends without resorting to girly drinks.
I came onto the project to help with the initial branding and package design. From there I became the Art Direction and Design lead for the first regional launch in 2014 and then the subsequent
national launch in 2015 which consisted of TV, OOH, Social and POS.
I came onto the project to help with the initial branding and package design. From there I became the Art Direction and Design lead for the first regional launch in 2014 and then the subsequent
national launch in 2015 which consisted of TV, OOH, Social and POS.
ENVIRONMENTALLY INTERACTIVE DIGITAL PLATFORM POSTERS
